Ovata Funds is a real estate investment firm that specializes in single-family rental portfolios and small-to-mid-size multifamily properties. They align with local property managers across the nation to turn their operational expertise into profitable partnerships.
We delivered a trustworthy brand and compelling website experience that initialized their company to confidently raise equity, form strategic partnerships, and grow their portfolio.
2023
Web Design & Development, Branding
Ovata Funds, LLC
Real Estate
Logo
Color Palette
Heading Typography
Paragraph Typography
Iconography
Media
Ovata, the species name for the Jade plant or "money tree," represents prosperity and growth. Our custom logo cleverly utilizes negative space to depict both the plant's leaves and the roofs of single-family homes. The primary green color we used is derived directly from the plant itself.
Ovata sought a concise one-page website that effectively caters to each of their audiences in a seamless scrolling experience and encourages users to reach out. We achieved this by developing expandable elements, dropdown menus, and immersive interactions to efficiently display important information.
We created physical marketing materials that matched Ovata's brand identity and delivered a comprehensive brand and style guide to their team. This valuable resource provides clear guidelines and standards to maintain a cohesive and impactful brand image as they move forward.
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